Sam Haskell, former Executive Vice President and Worldwide Head of Television for the venerable William Morris Agency, who, at age 52, was named in 2007 by TV Week as one of the 25 Most Innovative and Influential People in Television over the last quarter century, has authored the autobiographical memoir with life lessons, “Promises I Made My Mother.”

Mr. Haskell, raised in Amory, Mississippi, resides in Los Angeles with his wife and Ole Miss college sweetheart Mary Donnelly Haskell, a former Miss Mississippi and current Martingale recording artist. They are both University of Mississippi graduates, have two children, Sam, IV and Mary Lane and are building a second home in Oxford, MS.

Mr. Haskell’s memoir, an incisive, compelling, deeply personal and spiritually-enriching story about living a principled life in unprincipled times, was acquired in auction by Ballantine Books, a Random House imprint, by Ballantine Publisher Libby McGuire. Senior Editor Susan Mercandetti is editing “Promises,” co-written with multiple New York Times bestselling author David Rensin. It will be published in 2009.

When the book was announced, Mr. Haskell recalled, “Since I was a kid, I’ve been guided by principles that shaped me into who I am today. Mostly I’ve my Mother to thank for that. She’s not here for the telling of this story, of life’s lessons learned, promises kept and dreams fulfilled, but I think if she were, she’d be smiling.”